Allison Homes East Midlands celebrates sponsorship of youth football team in Long Eaton

Our East Midlands team proudly sponsored a youth football team in Long Eaton for the 2024/25 season, allowing them to purchase brand-new kits and footballs.

Long Eaton United FC was established in 1956 and consists of multiple senior and junior teams, as well as an Academy team for players aged 16 to 19.

Our East Midlands region, based in Castle Donington just six miles away from the club’s grounds, sponsored the Long Eaton United Whites Under 10s team, which was founded in 2019. In the 2024/25 season, the team played in the YEL East Midlands SATURDAY league, where they scored a total of seven points and celebrated two wins.

Simon Gleave, Manager of the Long Eaton United Whites Under 10s, said: “A huge thanks to Allison Homes for supplying the new football kit and footballs. Securing sponsorship at ‘grassroot’ level, the foundation of the entire football pyramid in England, can be difficult.”

Karl Edwards, Operations Director at Allison Homes East Midlands, said: “We were very proud to sponsor the Under 10s team for the last season. As a newly established region for Allison Homes, we are always looking out for ways we can support local communities, so were thrilled to have funded the team’s new football kits and footballs.

“This sponsorship means a great deal to me, as I regularly attend the First Team fixtures at Grange Park with my family and my son also plays for one of the youth teams.”

Find out more about Long Eaton United FC.

Allison Homes web article: 6th June 2025