Sweet success as Allison Homes wraps up summer ice cream tour across East Midlands

We’re celebrating the conclusion of our five week ‘Scoop into Summer with Allison Homes’ campaign, which saw our branded ice cream van take to the road across Leicestershire and Nottinghamshire.

Over the course of the 10-date tour, we visited communities surrounding five of our developments, meeting local residents and handing out approximately 700 complimentary ice creams along the way.

The campaign travelled across five communities over five weeks, stopping near Hayes View in Cotgrave, Finney Meadows in Shepshed, St Mary’s Chase in Stanton under Bardon, Auster Meadows in Rearsby and Gynsill Grange in Anstey.

The campaign was designed to raise awareness of Allison Homes East Midlands and our growing portfolio of developments across the region, creating opportunities for our team to engage directly with residents and encourage prospective buyers to find out more about the homes available nearby.

Emma Weston, Sales Director at Allison Homes East Midlands, said: “It has been fantastic to take our ‘Scoop into Summer’ tour out on the road and spend time in so many of the communities surrounding our developments.

“For us, this campaign was about getting out in the local area, meeting people and hopefully adding a little something extra to their summer. We’ve really enjoyed chatting with residents along the way and seeing people stop by for a free ice cream.

“A huge thank you to everyone who came over to say hello throughout the tour, and to all those involved in helping us bring the campaign to communities across the region.”

The campaign reflects our commitment to supporting the communities in which we build and forms part of our wider efforts as we continue to grow our presence across the region, with new homes available and forthcoming at developments in Leicestershire and Nottinghamshire.

Discover more about our East Midlands developments and the new homes available near you.

Allison Homes Web Article: 25th August 2026