Allison Homes teams support The Giving Tree initiative this Christmas

We have once again taken part in KidsOut’s The Giving Tree initiative, helping support vulnerable children across the UK during the festive season.

KidsOut is a charity dedicated to supporting some of the UK’s most disadvantaged children by providing toys, books, day trips and positive experiences. Each year, the charity helps bring joy to more than 20,000 children, many of whom may otherwise receive no gifts at Christmas.

The Giving Tree invites organisations to purchase Christmas gifts for children living in refuge or facing hardship. Each participating team receives Giving Tree tags, with every tag representing a child and the present they wish for.

Over the past few weeks, our Group, East and Central teams have been collecting presents under the Christmas tree at our Peterborough head office, gathering gifts ready for KidsOut to distribute. Our East Midlands colleagues have also donated gifts at our Castle Donington office, all chosen with care to help make Christmas morning a little brighter.

This is the second year that we have supported The Giving Tree, continuing a tradition that reflects our commitment to supporting children and families at a time when kindness matters most.

Adam Knight, Managing Director at Allison Homes Central, said: “It has been wonderful to see so many colleagues come together again this Christmas to support The Giving Tree. The generosity shown across our teams reflects the compassion and community spirit that sit at the heart of Allison Homes. Every gift donated will help brighten a child’s Christmas, and we are incredibly proud to play a small part in that.”

Karl Edwards, Managing Director at Allison Homes East Midlands, said: “The Giving Tree is a cause our East Midlands team embraces with real enthusiasm. It is inspiring to see colleagues choose gifts with such care, knowing they will make a meaningful difference to a child this Christmas. We are grateful to everyone who contributed and helped spread some kindness at a time when it matters most.”

We are incredibly proud of our teams for their generosity and for helping support children and families who may be facing a difficult Christmas.

Find out more about The Giving Tree.

We have a range of homes available across the UK. To find out more, visit our developments.

Allison Homes Web Article: 22nd December 2025