Allison Homes serves up free ice cream across the East Midlands this summer

Summer is about to get a little sweeter across Leicestershire and Nottinghamshire, as we take our branded ice cream van on the road for five weeks of complimentary treats.

Launching on Thursday 16^th July, our ‘Scoop into Summer with Allison Homes’ campaign will see our fully branded ice cream van take to the road for 10 dates, spreading some summer cheer in communities surrounding our developments across the East Midlands.

Between 11am and 1pm, residents will be able to look out for the van, pick up a complimentary ice cream and discover more about the range of new homes we’re building across the region.

On Thursdays, the van will travel through neighbourhoods close to each development, before venturing further afield on Saturdays to visit wider community destinations, including village centres, parks and other popular local spots.

The tour will visit communities surrounding:

• Hayes View in Cotgrave on Thursday 16^th and Saturday 18^th July
• Finney Meadows in Shepshed on Thursday 23^rd and Saturday 25^th July
• St Mary’s Chase in Stanton under Bardon on Thursday 30^th July and Saturday 1^st August
• Auster Meadows in Rearsby on Thursday 6^th and Saturday 8^th August
• Gynsill Grange in Anstey on Thursday 13^th and Saturday 15^th August

Exact routes and stopping points will be announced on our social media channels ahead of each visit, so residents can follow the tour and find out when the van will be heading their way.

Emma Weston, Sales Director at Allison Homes East Midlands, said: “Nothing says summer quite like enjoying an ice cream in the sunshine, and we’re really looking forward to bringing our Scoop into Summer tour to communities across Leicestershire and Nottinghamshire.

“The tour gives us a fantastic opportunity to get out into the areas surrounding our developments, meet local residents and give something back while showcasing the new homes we’re creating nearby.

“We hope people will keep an eye out for the van, come over to say hello and enjoy a complimentary summer treat on us.”

The campaign reflects our commitment to becoming part of the communities in which we build and creating positive opportunities for local people to come together.

Keep up with our Scoop into Summer journey and find out when the ice cream van will be heading your way by following Allison Homes on Instagram and TikTok.

Explore our developments and discover the new homes we’re building across Leicestershire and Nottinghamshire.

Allison Homes Web Article: 16th July 2026