Allison Homes retains gold standard for customer satisfaction
For the third consecutive year, Allison Homes has secured the prestigious Gold Award from In-house Research Ltd, recognising its commitment to delivering an exceptional customer experience and supporting buyers throughout every stage of their homeownership journey.
The Gold Award is presented to housebuilders that consistently achieve outstanding customer satisfaction ratings. Winners are determined through independent customer feedback covering key stages of the home-buying journey, including communication throughout the process, the condition of the home at handover, the management of any issues or defects, and customers’ willingness to recommend their builder to others. Allison Homes achieved an impressive recommendation rate of 93%.
David Hynda, Group Sales & Customer Experience Director, said: “I am incredibly proud of the entire team for achieving the Gold Award for a third consecutive year. Delivering a positive customer experience is at the heart of everything we do, and this recognition reflects the hard work and commitment of colleagues across the business.
“Over the past year, we have continued to invest in our customer experience strategy to ensure our buyers feel supported at every stage of their journey. This award is a fantastic endorsement of that approach and inspires us to continue raising the bar.”
The In-house Research methodology benchmarks housebuilders against customer satisfaction metrics, with the Gold Award reserved for companies achieving a customer recommendation rate of 90% or higher. The accolade reflects Allison Homes’ vision to be known as “the homebuilder you can trust”, with customer satisfaction remaining a key focus across every area of the business.
John Anderson, Group Chief Executive of Allison Homes, said: “Securing this Gold Award is a fantastic achievement for the business. We aim to build more than just homes – we are passionate about creating thriving communities that help people realise their aspirations.
“As we continue to deliver our ambitious growth plans and work towards doubling the size of the business, maintaining our customer-first approach remains a top priority.
“Our culture is built on five core values: kindness, passion, teamwork, trust and performance. These values shape everything we do, and this award demonstrates the positive impact they have on the people who choose to make an Allison Home their own.”
The Gold Award follows another major milestone for Allison Homes after recently retaining their HBF 5-Star status. Awarded by the Home Builders Federation, the rating recognises the company’s investment in staff training and development, the enhanced role of Customer Experience Managers and improvements made to the customer journey. Each accolade serves as clear evidence of the company’s growing reputation for quality and service.
Find out more about Allison Homes.
Allison Homes Web Article: 30th June 2026
